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North America

Europe

Asia & Pacific

Leadership

A visionary, dynamic and hands-on leadership guides BSN every step of the way.

“The best part of my job is assisting to grow an idea into Brand recognition from start to finish.”

Joelle Farrell

Joelle Farrell

VP of Sales (Global)

Introduction:Joelle leads our Sales globally. She has been in the industry since 1994 in all aspects of the labeling and packaging business. Joelle brings her expertise of the service Brands and Retailers expect from a Global company.

“Based on team work - always driving IT to the next level to guarantee successful business support! ”

Bob Reus

Bob Reus

Vice President of IT (Global)

Introduction:Bob has 25plus years experience developing IT solutions for prominent brands and retailers.IT strategy development is key to support partnering with brands and retailers. (Has worked for Checkpoint、Avery Dennison and SML)

Philip Calderbank

RFID Consultant (Global)

Introduction:Having been involved with RFID since 1994, Philip is considered to be a pioneer in the technology and its various applications. He was one of the first people to propose the use of RFID for tracking textile apparel garments in retail stores and across logistics operations.
Philip has held senior roles at Tyco (Sensormatic), Avery Dennison, Impinj, Invengo and the SML Group. While in these positions he has worked extensively in China, Hong Kong, Europe and the USA

Mike Longo

Vice President Sales / Managing Director in Asia

Responsibility:Manage brands relationships and sales efforts through-out Asia. Currently based in HongKong
Introduction:Over 30 years in the Footwear, Apparel and Accessories Industries.  Has held key senior Sales and Product Marketing positions with brands including Reebok and Fila.  Extensive experience in Sales, Product Marketing and Merchandising  Strategy across multiple industries.

“I believe superior customer service is THE single most critical piece to the success of any business.”

Cheyney Butler

Cheyney Butler

Director of RFID Sales (Global)

Introduction: Cheyney joined the Apparel and Footwear Branding Industry in 1998. Cheyney has secured and managed top retail accounts around the globe. Through her strong desire to win, and commitment to best in class customer service she has built long term trusted partnerships with her customers and teams.

“Work together, like a family, always keeping in mind how to improve our prestige in the market, in order to can reach biggers goals.”

Marcos A. Jiménez Cortes.

Marcos A. Jiménez Cortes.

South EU sales director

Introduction:Marcos is Textile process engineer in what he worked for 25 years and he is a weaver. With more than 14 years experience working in labeling and packaging for prominent brands and retailers. He have extended experience in RFID projects and in business relationships with top brands.

“Just give us a call, we at BSN have the solution.”

Holger Kohlwey

Holger Kohlwey

Sales Director Central Europe

Introduction:Holger has been working in sales, mainly at Checkpoint Systems, for over 25 years. His core competence is the sale of all kind of labels with variable data, RFID labels, source tagging and of course the accessories for the fashion and shoe retailer.

“We will be the most valued business partner of all your customers.”

Janet So

Janet So

Sales Director Hong Kong

Introduction: Janet has been in the industry since 2004 in all aspects of the labelling and packaging business, providing excellent service and profession advise to secured relationships with Apparel brands and retailers.

North America

Joelle Farrell | Vice President Sales(Global)

Email: joellefarrell@gzbsn.com


Cheyney Butler | Director of RFID Sales (Global)

Email: cheyneybutler@gzbsn.com


Philip Calderbank | RFID Consultant (Global)

Email:pcalderbank@gzbsn.com


Europe

Marcos Jimenez C | Director of Sales(EU)

Email:marcosjimenez@gzbsn.com



Holger Kohlwey | Sales Director Central Europe

Email: holgerkohlwey@gzbsn.com

Asia & Pacific             

Guang Zhou Headquarters             

Baoshen Paper & Plastic Product Co., Ltd

Jacky Xiang | Director of Development

Email: jacky@gzbsn.com

Office: +86 20 3620 1735

Fax: +86 20 3620 1962  3620 1782


Claire Ye | Development Senior Manager 

Email: claireye@gzbsn.com

Office: +86 20 3634 3998

Fax: +86 20 3620 1962  3620 1782

Address: 68#, Xiaotang South Road, Jianggao TownBaiyun District, Guangzhou City, Guangdong Province, China 510450


Hong Kong

BSN (HK) Limited

Mike Longo-Vice President Sales / Managing Director in Asia  

Email: mikelongo@gzbsn.com

Office: +852 5120 6642(HK)


Janet So | Senior Sales Manager

Email:Janet@gzbsn.com

Office:+852 2811 9820  

Fax:+852 2811 2080

Add:Rm 903, Enterprise Square Two, No.3 Sheung Yuet Road, Kowloon Bay, Hong Kong.

Asia & Pacific             

SOUTH VIETNAM

BDT Vietnam Printing Co., Ltd

Nick Miao | General Manager (Vietnam)

Email: Nickmiao@bdt.com.hk; nickmiao@gzbsn.com

Office: +84 272 3900958

Fax: +84 272 3900989


Tusher | Vice-Manager Development(South Vietnam)  

Email:rd019@gzbsn.com

Office:+84 272 3900 866
Fax:+84 72 3900989
Add:Lot 3, Road No. 15, Tan Duc Industrial Park, Huu Thanh Commune, Duc Hoa District, Long An Province, Vietnam


NORTH VIETNAM

BAOSHEN Vietnam Printing Co., Ltd 

Nick Miao | General Manager (Vietnam)

Email:  Nickmiao@bdt.com.hk; nickmiao@gzbsn.com

Office: +84 31 3929 188

Fax: +84 31 3929 868


Tusher | Vice-Manager Development(North Vietnam)

Email: rd019@gzbsn.com

Office: +84 031 3929 918

Fax: +84 31 3929 868

Address: Lot D3-2,Trang Due Industrial Park An Duong District, Hai Phong City, Vietnam


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